What are Marketing Automation iTools?
It’s a solution customized for your company to automate the creation and management of your marketing materials—and eliminates redundant production processes and data entry, reduces your time-to-market and production costs by 50%, and improves sales results.
iTools are modular and integrate-able—configure your automation solution based on your needs—or we’ll integrate with tools you currently use—including CRM, enterprise financial software or legacy databases. The result is one seamless, flexible solution that allows you to execute with greater speed, brand consistency and accuracy. iTools require no technical skills—just click and type, drag and drop to create and edit materials across multiple venues.
How do iTools benefit my organization?
Bottom line, it’s about reducing your costs significantly. Production costs can be reduced by 50% or more, redundant data entry and errors eliminated.
In addition to the hard cost savings, iTools provide your company with a competitive advantage ensuring greater brand consistency, message accuracy and increased speed-to-market—all factors that improve business development and sales efforts.
Are iTools web-based or installed software?
Web-based. There are no large upfront software fees and no hardware, support, or back-up responsibilities. You pay one low annual fee based on the size of your organization. And, depending on what adaptations you might need, a one-time, implementation fee may apply.
What are the basic functions of each iTool?
iTools work independently, work together or can be integrated with other software or systems or databases.
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Email
Improves click thru rates by eliminating HTML security risks |
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Content Management
Simultaneously product web, digital and commercial print materials |
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Customer Relationship Management
Adapted to your processes to ensure internal adoption |
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Digital Asset Management
Manage brand assets/click-to-add to email, web and print |
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Product & Service Data Management
Eliminate redundant data entry and errors/integrates with other software & databases | |